Learning From The Failure Of ESBC Undisputed

A quick search through Steel City Interactive’s mentions on social media yields that sentiments for the supposed new, hyper-realistic boxing experience are cooling considerably from the original demo footage released years ago. Depending on which platform you visit, you’ll find people saying they’re quitting Undisputed, with contant rebuttals from SCI’s PR firm aggressively arguing about how big of a piece of shit everybody is that doesn’t think the game is any good.

Undisputed could turn this around and actually have a viable, completed product that boxing fans might actually play for more than a few months, but it’s not going to take more LIsTeNiNg tO tHe fAnS, ironically.

Why Fans Are Losing Interest In ESBC/Undisputed

Farming social media followers for cues on how to make their product while simultaneously promising (via social media) that they’re making an amazing product could only take Steel City Interactive so far.

Eventually, people start to suspect that you don’t really have a roadmap. Every day businesses lose clients because leader refuse to pick a solid direction and have the courage to stick with it. From the bottom level, this can often look like client-facing roles are disengaged and underperforming.

Deeper inspection almost always yields that the requirements of certain roles have increased to such a degree that it’s become impossible for workers to complete all tasks as assigned. Workers typically don’t delegate tasks to themselves or plot their own strategies without oversight and direction from leadership, so it’s unlikely that an entire business’ workers simultaneously decide to ignore the needs of their clients in any coordinated fashion without the coordinating hand of management.

The funny thing about bad management is it seems only able to levy accusations of the causes of failure against everyone else but bad management.

To an extent, clients need to trust the businesses that provide the services to them. If they don’t and they can easily find what they need elsewhere, they’ll eventually realize that they probably don’t need the aggravation of checking your work and constantly reaching out for updates.

While playing to the room can be helpful in certain situations if done with discretion in the short term, making promises with no real plan to back them up can be a recipe for disaster. The only time I’ve seen that work is when no one – I mean no one – has a record of your original promises. This way, as long as no one’s paying too much attention, you can continue reframing your lack of progress as actual progress.

The Curse Of Boxing Video Games

While major boxing game releases have been completely stalled since 2011 due to EA’s failure to commit to a realistic, simulation style boxing game, there have been a few independently developed boxing games since Fight Night.

When fans point out legitimate criticism in the beta version of the game, Steel City Interactive (and its aggressive social media/PR firm) often use the excuse that they’re (SCI) a small team with limited resources. Since they aren’t a giant corporation like Electronic Arts, they contest, it would be unfair to compare their products directly. But that’s not true at all. On the free market, consumers are free to compare any products they choose.

It’s only natural that people compare boxing video games in terms of realism, fun, and intuitive gameplay.

Written by Hannibal

Hannibal is a devout freedom fighter, an accomplished space captain, a famed psychonautic explorer, and the self appointed "Lord Of Sashimi."


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